Company Information
CI
CI
Corporate mark
SBB's CI is one of SH Group's subsidiaries. It symbolizes an image realizing the aesthetics of “connection”, “integration”, and “communication” and aiming for a bright future like the morning sun. The quotation mark emphasizes the company name and stands for a company that demonstrates its presence and develops in the global market.
Color system
SBB clarifies the identity of KPF by increasing clarity using the contrast of green, deep blue, and orange.
Main color
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C85 M0 Y100 K0
R0 G163 B62
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C97 M55 Y18 K10
R0 G94 B149
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C69 M0 Y100 K2
R235 G110 B0
Sub color
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C20 M0 Y0 K80
R72 G81 B87
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C0 M0 Y0 K70
R114 G113 B113
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C0 M0 Y0 K55
R148 G148 B149
Prohibition
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Shape change
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Color change
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Harmony with the background A
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Harmony with the background B
*The shape or color of the logo must not be arbitrarily changed as shown in these examples,.
CI – Songhyun Group (SH Group)
Personality
- - Beauty with dignity in a modern form
- - Linkage that fits the nature of the parent company and subsidiaries' industry
- - Uniqueness differentiated from existing CIs announced in South Korea and other countries
- - Future-oriented innovative act while emphasizing tradition
Personality
- - Song (松): Pine tree and Hyun (晛): Sunrise
- - Visualization containing the meaning and meaning of mission. Harmony of yin and yang
- - Songhyun is emphasized as a quotation. Symbolically embody communication through dialogue and integration through it
- - New morning sunlight expresses the future world created by all things in colors
- - Blue (earth and space), green (evergreen tree), and red-yellow (morning sunlight)
